Build a company people believe in.
We help founders and leadership teams see clearly, get unstuck, and rebuild traction by connecting their brand, culture, and strategy.
Used by leaders who want to see what others miss.
Your company didn’t lose momentum overnight
It happened gradually: a little more confusion in meetings, a few more missed handoffs, a lot of “we’ll figure it out later.”
Now the story that built your company isn’t holding it together anymore.
That’s where we come in.
Leadership In Focus helps you rebuild clarity, trust, and growth from the inside out - so your next chapter starts with confidence.
What’s Your Alignment IQ?
Most leaders score between 62–78%. Can you beat that?
Take the FREE BrandTruth Alignment™ Check
A 5-minute brand, culture, and leadership scan
The Problem We Solve
We hear it all the time from founders and CEOs:
“I don’t know who we are anymore.”
You’ve grown fast, hired fast, and built systems on the fly.
Now your message, your culture, and your strategy aren’t pulling in the same direction.
Here’s what that looks like:
You’re second-guessing where to focus next.
The team’s energy is dipping.
Customers are confused about what makes you different.
The board wants progress, but can’t agree on priorities.
You don’t need another playbook or pitch deck.
You need clarity, the kind that reconnects every part of your business around what makes you valuable.
Sound familiar? Let’s talk →
What We Do
We help leaders rebuild alignment across three dimensions:
Brand. Culture. Leadership.
Together, they form your company’s true operating system, your BrandTruth Alignment™.
Our 4-phase process helps you:
1️⃣ See what’s real: We uncover where your business is out of sync.
2️⃣ Hear the truth: From employees, customers, and your leadership team.
3️⃣ Rebuild identity: Clarify your brand story and leadership language.
4️⃣ Sustain growth: Embed culture and accountability so it sticks.
When everything inside your company matches what you say outside, you don’t just grow: you compound.
Start with a Discovery Call →
What This Looks Like in Practice
A selection of our projects where brand, strategy, and leadership aligned to create momentum.
CASE STUDY - CONSUMER GOODS
Footlogix
Aligning professional credibility with consumer growth
CASE STUDY - CONSTRUCTION
EasCan Building Systems
Turning customer truth into a cohesive brand system
CASE STUDY - NON-PROFIT
Heart to Heart Marriage & Family Ministries
From vision to fundable growth strategy
Who We Work With
We work with two kinds of leaders:
The Builders: scaling up, adding people fast, and trying to hold it together.
The Exiters: preparing to sell or step back, but realizing the business runs on them.
Both need alignment.
Both need a roadmap.
Both need trusted partners who’ve done this before, at national and global levels..
What People Are Saying
“They truly understood our roots in professional foot care and helped us grow our direct-to-consumer business without ever compromising the trust we've built with professionals. Their work aligned every part of our message—from education to ecommerce—and helped make D2C a real growth engine for us.”
— Katharin von Gavel, Founder & CEO, Footlogix“Evoke Consulting has gained great value from working with Curtis and his team. As our strategy advisors, they’ve used a consultative approach in helping us define our strategic direction and establish priorities. As a woman-owned small business, we appreciate the values with which their team operates. Inclusion, openness, and courage are seen in all they do, and that matters to us.”
— Evoke Consulting
“He (Kurtis) demonstrated an exceptional ability to organize complex information, clarify our message, and communicate both who we are as a non-profit charity and what we hope to achieve over the next five years. The final document not only articulated our vision with excellence, but also laid out specific goals, projects, and funding opportunities in a way that was easy to understand and inspiring for our supporters.”
— Rev. Ron Mainse, President, Heart to Heart Marriage & Family MinistriesBrands We’ve Empowered
Why It Matters
Your brand, culture, and leadership already tell a story.
The question is: does anyone believe it?
When they finally align:
People know what to focus on.
Teams move faster.
Customers buy in deeper.
Growth stops feeling forced.
That’s when everything clicks.
When everything inside your company matches what you say outside, you don’t just grow: you compound.
Why Us?
We’ve led brand and strategy transformations for Fortune 100 organizations and high-growth Canadian businesses alike.
Now, we help founders and leadership teams do what few manage to pull off: grow without losing themselves.
Leadership In Focus was founded by Kurtis Graham (Toronto) and Curtis Scaplen (Halifax); two growth strategists who’ve spent decades helping organizations close the gap between vision and reality.
We work side by side with founders and leadership teams, not as consultants, but as extensions of their strategy bench.
Our goal: help you reconnect your brand, culture, and leadership so everything starts working together again.
Book a Strategy Call →
You can’t scale confusion
But you can build clarity.
Let’s figure out where your story broke — and rebuild it so your team, customers, and board all believe again.